Take 15 | Corporate Massage, Workplace Therapies, Employee Wellbeing, Events and Incentives

A 'Happiness Centred Culture' and Corporate Social Responsibility

We suggest that it is self evident that an organisation with a happiness centred culture is more effective, more productive, and more profitable and hence should be an underlying principle within any ethical organisation. We aim to create happiness in the workplace by providing opportunities for employees to relax and reconnect with themselves or simply by having fun. A happiness centred culture is one in which all agents involved in the flow of the business are aware of their inter-dependence and make efforts to contribute to the sense of wellbeing of all other agents creating an effective and happy organisation.

Taking Happiness Seriously:

Happy Employees

Happy employees feel that their job is related to their inner flow, their internal 'raison d'être'. An internal sense of purpose, meaning, belonging, respect and appreciation are often more important than financial rewards. It is perhaps internal factors, rather than external influences which have the greatest effect in an individuals happiness. Therapeutic treatments in the office have a greater effect on some than others, but they do allow some people to connect with themselves at a deep level creating an overwhelming feeling of inner contentment and wellbeing and can reconnect an employee to their inner sense of purpose.

Happy Customers

Whether employees deal directly or indirectly with customers, the happiness of the people within the organisation has an effect on the happiness of its customers. Fulfilled employees are likely to make less mistakes and their sense of wellbeing is projected when talking to customers on the phone or in face to face meetings. Customers are increasing aware of the importance of an organisation's social responsibility when making purchasing decisions. Happy customers are the life blood of any successful company and 'service with a smile' is an acute differentiator. We're all too well aware of the awful effects of the 'computer says no' experience.

Happy Shareholders / Stakeholders

Shareholders and Stakeholders are directly affected by the health and profitability of the organisation in terms of share prices and dividends. Market performance can be directly affected by the overall wellbeing of the organisation as well as the public perception of the organisation in terms of its ethical practices and social responsibility.

Happy Employers

The happiness culture creates is a feedback loop which helps the employer to balance the demands of shareholders with the needs of employees and customers. Happy employees are easier to manage, happy customers are more willing to buy and happy shareholders will exert less pressure. While this illustration depicts a rather utopian and possibly naive view of industry it is only through creating small ripples of happiness that wider knock on effects will follow...

1.    World Business Council for Sustainable Development